NZDSN has been pleased to work with Careerforce on this campaign and we are excited about the end results. The email communication below from Careerforce outlines how the campaign will unfold and the attached stakeholder pack and media release provides some ideas on how you can use the campaign material. Take a moment to explore the website links and view the videos and think about how you can work these messages and images into your own recruitment strategies to develop a more diverse workforce.
Kia ora koutou,
I am very pleased to announce that while our campaign doesn’t launch until Monday, our campaign site has just gone live, so we encourage you to check it out – LifeChangingCareers.org.nz .
It has been a privilege for Careerforce to have led the development of this campaign on behalf of the sectors we work with, and we have had such positive feedback when we have shared campaign materials. A huge thank you to everyone involved, and it is super-exciting to finally be launching.
Next Steps
The advertising campaign launches on Monday 17 May, and will run through until September. It is unashamedly an entirely digital campaign as this is how we will reach our target audience, supports the sharing & viewing of our video stories, and directly links our audience to our [call to action] campaign website.
Alongside the advertising campaign, we are doing a significant PR campaign, to get our stories out, and have great initial pickup and interest from media companies. Check out TV1 News on Sunday night (Dom/Adrian/Luke/Markus), and also TV1 Breakfast on Monday morning @ 7.45am (Alex & Tyrone).
What we need from you
We need all stakeholders to champion this campaign through your respective networks, to amplify the messaging. I encourage you to share this email (and attached contents) with the appropriate people and teams.
Attached is a stakeholder pack/information sheet – this includes:
- Key messages
- YouTube links to campaign videos
- Hero stories
- Visual elements
Also attached is the campaign media release.
It would be fantastic if you could:
- Share our videos and stories through your social media channels
- Share and respond to campaign social media activity
- Promote the campaign through your newsletters, and ask recipients to on-share.
- Share and promote with staff